You are planning to start with Google advertising, the so-called Google ads campaign for your business, or have you already started an ad campaign on Google that spent your entire budget in a short period of time without any results?
Here are five ways to look if you want to effectively manage your Google ad campaign and get the results you want and avoid spending your budget fast without results.
Tip #1: Choose the right bidding strategy for your Google Ads campaign
Perhaps this suggestion we will list will not agree with what you have been taught about digital marketing. When it comes to Google advertising and bidding strategies, it's important to opt out of the Maximize conversions bidding strategy, especially if you're just starting a campaign.
On paper, this may sound like a great "maximize conversions", but if you choose this type of bidding strategy, Google Ads will spend your budget in no time.
Google Ads simply ignores your budget in this case and won't go to great lengths to maximize conversions relative to the budget you invested in your campaign. There is a high risk of ad campaign failure , and you will tell yourself that Google advertising is not good.
If you want to save budget, our recommendation is to use target CPA, target ROAS or manual CPC . The manual CPC bidding strategy gives excellent results in combination with the Enhanced CPC bidding strategy.
The above bidding strategies will bring you the most benefits for you, and we recommend that you test them.
Tip #2: Smartly choose the location you're targeting in your Google Ads campaign
When it comes to location settings for Google Ads campaigns, the initial settings are set to target the audience in the target location or have shown interest in the target location, and this option is a recommendation of Google.
The problem with this location setting within the Google Ads campaign is that if you run a campaign with these settings, Google Ads will show ads to an audience outside the location you're targeting and that way you spend your budget unnecessarily.
An audience that is outside the location you are targeting is not your audience. For example, if you want to advertise with Google Adsa in the German market and keep these settings, your ads will also be shown to audiences in other countries that have shown interest in Germany but live in Austria, for example.
You do not want to show your ad to an Austrian who is interested in a holiday in Germany.
Therefore, in the location settings of your Google Ads campaign, you will select "Audiences that are on or mostly in the target location."
This way, you'll avoid spending your budget on an audience that isn't in the location you're targeting in your ad campaign.
Tip #3: Track all conversions on your website
Yes, track all conversions you can . Do this on an individual level so you know which activity led to a conversion, which keyword, campaign, or ad group
By tracking conversions, you can see which activities bring you conversions and which activities don't bring conversions , so you can better optimize or restructure your campaign.
This way, you can wisely target your budget to those conversions.
Tip #4: Separate the Search and Display campaign
When launching a Google Search campaign, Google Ads is set to "Display Network" by default as the network it also uses in the Search campaign. This way you have two types of Search and Display campaigns active.
This recommendation is not the best solution because if the campaign is on the Display Network, it can be shown to an audience that has a wide interest, affinity and hobby. In short, an ad in this type of campaign will be shown to every person on the Internet, which will lead to spending your budget in a very short time.
If you decide to run a campaign on the Search Network, the person searching for a particular term must personally perform a specific keyword search activity for that ad to show. This is called smart budget spending.
Our recommendation is if you want to be available on the Search and Display Network, to run each campaign separately, separately.
Tip #5: Keep track of conversion times
When you run an ad campaign on Google within the Google Ads interface, you'll find the Day and Hour "section, where you can learn more about which part of the day and which day in week brings the best results of your campaign.
The information within this section is extremely valuable for better managing your ad campaign on Google. Within each campaign, you can see the following:
- Number of impressions
- Number of interactions
- Interaction rate
- Average cost
- Cost Per Click (CPC)
- Number of Conversions and Conversion Rate
- Cost Per Conversion
Since you have an overview of the days and hours within the campaign , where you can see campaign performance more accurately, you can direct your budget to the days and hours when the campaign brought the best results.
This way, turn off campaign parameters on days and hours that didn't show the best results and focus only on the days and hours when the campaign performs best.
This will save your budget and direct it to where it works best for you.
If you have additional questions or plan to start with Google advertising and are not sure where to start feel free to contact us at [email protected]
