Anyone who has had experience with Facebook advertising or any similar advertising platform has most likely encountered a price increase in advertising.
When we talk about Facebook advertising and the metrics we follow these are: CPC (cost per click), CPM (cost per mile), CPP or CPA (cost per acquisition, conversion).
These three metrics are extremely important when optimizing a Facebook advertising campaign, and indicate to us whether we run our campaign effectively or not.
However what to do in the situations of the specified metric polude i poraste cijena Facebook oglašavanja te samim time oglasna kampanja postane neisplativa ? Many then decide to shut down the Facebook campaign and start a new Facebook advertising campaign.
However, there is a solution and a way to make such a Facebook advertising campaign profitable, profitable, ie to reduce advertising costs. How and in what way? We will show below.
How to reduce the cost of Facebook advertising and make sure that Facebook does not block you?
Yes, it's possible to reduce your advertising costs at the same time, for example, by lowering your CPM as well to build authority of your Facebook account (ad account) and thus avoid the possibility of Facebook blocking you.
You may be familiar, if you deal with Facebook advertising, how Facebook aggressively blocks accounts and complete Business manager advertisers. In order to avoid the above, it is necessary to do pre-drilling, one of which is the so-called warming up of you Facebook Ad account.
In order to gain trust in the Facebook algorithm, it is necessary that our campaigns comply with Facebook privacy policy
After that, most importantly, in addition to the conversion campaign we launched on Facebook, we run the following three types of campaigns on Facebook with a daily budget of ($ 1 / day):
PPE campaign
Reach campaign
Page likes campaign
Note that we run these three types of campaigns at the same time as the conversion campaign, all with the goal of reducing Facebook advertising costs.
These are all types of campaigns that encourage Facebook users to be active, and Facebook, like its algorithm, likes to keep users on the Facebook network.
In this way through the above campaigns will be increase user activity towards your ads, which will also be a positive signal for Facebook’s algorithm, which will then reward you and reduce your advertising costs because you achieve the goal of what Facebook wants, and that is a positive user experience.
1. PPE Facebook Campaign
In this case, we set up the campaign in a way that we create only one ad group or the so-called ad set with a daily budget of $ 1 / day. This is what it looks like within a campaign:
PPE campaign as we have already pointed out, it encourages Facebook users to increase activity towards your ads, which then become even more important, and thus a potential buyer, when he sees how many users have taken a certain activity (like, share, comment), trusts that ad and decides to buy , if you are selling through the listed ad.
At the ad group level, the campaign should be set up as in this example:
At the Facebook ad level, we use the same ads we used in our conversion campaign, so the engagement we received through the PPE campaign was not lost.
In this example, you can see how and how you can use your Facebook posts in a PPE campaign.
Inside the ad, click right on the window that will allow you to access the ID number of your Facebook post. You will then copy the specified post ID within the PPE campaign and create a new ad with the option "Use an exsisting ad" and click on "Enter Post ID" and publish the ad.
2. Reach Campaign
For the reach campaign we use the same structure as for the PPE campaign. We use this type of campaign when we want to achieve a great reach, so that as many users as possible see our ad and leave a positive engagement (activity) on our ads.
We also set a daily budget of $ 1 / day within one ad group per campaign. This is what the settings should look like:
In the next step, we set up an ad group with the following settings:
As you can see the settings are the same as in the previous PPE campaign, we just changed the type of campaign within the Facebook account.
3. Page Like Campaign
When setting up Page like campaign we use the same structure we used in previous campaigns. The likes campaign allows us to increase the likes on our Facebook page.
However, what this type of campaign is extremely important to us in this context is that this type of campaign brings a lot of engegement to our Facebook page and gives a signal to Facebook's algorithm that our page is not forgotten, that there are activities on the Facebook page.
Remember that when launching a Facebook campaign, within the settings we need to select the Facebook page for which we will display ads in our Facebook ad campaign.
The page likes campaign should be set up as follows:
While at the ad group level like this:
Main goal for PPE campaigns, Reach campaigns and Page likes campaigns is to bring the so-called. positive engagement to our ads and our Facebook page.
Facebook algorithm likes positive engagement which we have published and will not turn on the red button on its algorithm, as it normally does in situations where the ads do not have positive activity, ie engagement.
In situations where Facebook's algorithm turns on the red light, it is very likely that our Facebook advertising account will be blocked, and there is a possibility that our entire Business manager will be blocked and disabled advertising on Facebook.
How to save Facebook Ad account in case of disapproved ad ?
In situations where our ad is rejected inside for example conversion campaigns, then we use the listed engagement campaigns and duplicate their ads to be approved by Facebook.
Yes, this is a trick, a strategy that goes through Facebook's algorithm, where we restore the credibility of our advertising account, so that we are not blocked by Facebook.
An unwritten rule is that for one rejected ad by Facebook we need to have 10 approved ads.
Note that the types of ads within engagement campaigns are not the same as in conversion campaigns.
Within the engagement campaign are ads that are in this context aim to be approved and leave a positive impression on Facebook’s algorithm, while conversion campaigns are those that achieve the goal - sales, lead or whatever our campaign goal is.
So remember, if you have one ad that is not approved within your Facebook account, run these three engagement campaigns, and a minimum of 10 ads within each campaign should be positively approved to get back into the game i.e. gain trust from Facebook's algorithm.
Engagement campaigns are cheap, and bring results for what they are aimed at. I hope you see the trick?
Yes this way you can reduce the cost of advertising and keep your account from being blocked, all for a $ 1 / day budget.
If you advertise on Facebook or have problems with your accounts and campaigns on Facebook, feel free to contact us at [email protected] or via kontakt forme.
