Nowadays, when digital marketing is gaining more and more importance, and there are almost no businesses that do not invest in some form of digital marketing, SEO optimization is gaining more and more importance in achieving better visibility of your business on the Internet.
What is SEO optimization?
In order for your website to be visible nowadays, it is necessary to do SEO optimization. If you are wondering what is SEO optimization the answer is as follows: Search engine optimization is the process of customizing your website for search engines, primarily Google, so that Google can better "read and recognize" your website in order to increase quality traffic to your website.
The goal and intention of any SEO optimization is to make your website easily found not only by name but also by keywords that are relevant to your business.
When we talk about SEO optimization, we can single out two ways in which SEO optimization is carried out: On-site SEO and Off-site SEO optimization.
On-site SEO implies activities that we carry out on the website itself, while Off-site SEO optimization implies activities outside our website, eg actions taken by other websites in order to promote our website.
As we mentioned, the goal of SEO optimization is to achieve the visibility of your website on Google search engine, which will result in a certain amount of quality traffic on your website, ie that you have a satisfactory number of visits to the audience you want to visit your website.
How long does it take to implement SEO?
If you think that by publishing your website you have done everything, and now your customers should come to the site, you are mistaken. It is necessary invest some time in SEO optimization, rank the page for specific keywords, and countless other activities on the website to finally be visible on Google search
It takes some time to Google indexes your site and rank it as quality page according to it's parameters and algorithm, after which it will reward you with a high position on Google search engine.
The SEO optimization process takes time and the one who guarantees that within a certain time frame can rank you for certain keywords high on Google search engine is lying to you. There is no guarantee when it comes to Google.
How quickly we will be recognized by Google and ranked on a search engine depends on how well the SEO optimization of your website is done.
How much traffic we generate to a website depends on the quality of the content and other factors that Google looks at. You can find out what factors Google is looking at and here .
What Google sees most on your page is whether it is specific the website satisfied the user’s intention which is hidden behind the keyword when searching on Google search.
Google wants the user to receive accurate and satisfactory information in a short time, and if your website provides something like that, Google will reward you.
The most important thing for Google is that the user is satisfied that he came across satisfactory information during the search.
On-site optimization
On-site optimization refers to all SEO optimization activities on the website, where we work on optimizing all factors and other elements according to recommendations which Google requests to follow.
One of the basic elements of On-site optimization is content optimization for the keywords for which you want the content on the website to rank. In doing so, it is an important factor choose right keywords for which there is a certain demand.
If there is no demand for a particular keyword, for a start, it is better not to optimize the content for such keywords, because there is a danger that your website will not generate traffic for certain keywords.
When choosing relevant keywords, it's important to optimally place such keywords inside URL, Title tag, Meta description, and even within H1, H2, and H3 tags. It's not a goal to use the same keyword, be creative and add synonyms instead.
The better your website and content are optimized with the help of relevant keywords, the sooner you will reach the goal of your website.
Also make sure that the content of your website is not duplicated, because in that case you are doing the wrong SEO optimization which can lead you to be penalized by Google and your website will not be visible on the search engine.
Offsite optimization
Of-site optimization refers to all SEO optimization activities that are outside the domain of your website and are related to link building and promoting your website on social media.
Of course it is necessary to be present on social networks, that the content of your website is available there as well. Google loves when visitors to your website come up with social media. Analyze where your visitors are on social networks, and post content tailored to a particular social network.
When we talk about building links that lead to your website during Off-site SEO optimization it is important that these are the links that are relevant and that it is also filled with quality content.
Off-site optimization relies heavily on On-site SEO optimization, where it is desirable that On-site optimization is well done in order to successfully implement Off-site SEO optimization.
Basic settings before starting SEO optimization
The basic and first step in SEO optimization is responsive design of your website and speed of website reading. Make sure your website reads fast enough (recommendation in less than three seconds), and that your website is adapted to all screen dimensions.
We also recommend that you set up for a website at the very beginning Google Search Console-in which you will have an insight into many important things that are happening on your website such as whether SEO optimization has brought the desired results in generating more traffic measured by the number of clicks for a particular keyword for which your page appeared in Google search results search engines.
Be sure to set up the Google Search Console as well Google Analytics, where you will track the structure and number of visitors and all other activity on the page.
The Google Search Console is a great tool where you can clearly see which keyword is standing on search results.
When you know how you stand on search results for a particular keyword, if you want to be rank on first page , you will optimize the content according to that keyword on the page, which is extremely important for search engines if you want to be in the results on the first page.
SEO vs Paid Advertising
The biggest advantage of SEO optimization is that it is 100% free of charge. Once you have done SEO optimization successfully and achieved a satisfactory number of visits to your website, you do not need to invest additional funds as in paid advertising to keep the visits on your website.
In paid advertising, when you stop campaigning, you stop receiving visits, while in SEO optimization it is the opposite.
SEO search engine optimization once set up yields higher conversion rates than it is with paid advertising, because users who search for content trust Google more than paid ads.
The disadvantage of SEO is that the results don’t come overnight, it takes time for your content to be recognized as authoritative by Google.
The advantage of paid advertising is that when you run a campaign you can be in the first position on Google search, but paid advertising campaigns are becoming more expensive every day due to strong competition, for example for the keyword "insurance" in America you will pay $ 55 per click. Whether it pays to advertise in that case and whether SEO is a better option, judge for yourself.
And for the end, we will reveal to you one secret, and that is that you are best ranked on the first two positions of the first page of Google search engine one with paid advertising and the other with the help of SEO optimization, then you rule!
