Does SEO optimization still bring results? It is one of the common questions in online marketing today.
Don't be fooled - SEO optimization works and brings you results.
People predict the end of SEO almost from the moment this skill exists. And guess what? SEO is as strong today as it was 20 years ago. The only thing that has changed is the "game", ie what used to work does not work today.
Don’t fall behind in the past and let someone tell you that SEO doesn’t work, it doesn’t bring results.
The goal of this article is to show you why SEO is not dead and what you need to do to be successful in SEO optimization today.
SEO is not dead, it is growing and evolving every day
SEO will last as long as search engines exist. SEO is an industry that is constantly changing and continues to evolve.
If a certain SEO tactic or strategy works today, it doesn't mean it will work and deliver results tomorrow. To be successful in SEO, you need to adapt and accept change.
Each change in the algorithm requires you to adjust so that you can overcome each new update. Most people do not know and cannot try to keep track of algorithm updates and make appropriate changes to their website and for this reason have no success in SEO optimization.
If you follow the news about Google's algorithm updates, changes and adapt to changes, you have the opportunity to be above your competition on Google search engine.
Over time, your position on Google search and website traffic grows and improves, if you set everything up properly.
Why won't SEO optimization just disappear?
SEO optimization gives companies the opportunity to appear in front of their ideal customers while they search on Google search engine. Who doesn't want that, right?
However, SEO optimization offers much more than that. Here are three reasons why SEO is important to us:
SEO optimization allows a high rate of return on investment
Well done SEO optimization is focused on high returns. SEO provides the greatest return on investment of any marketing strategy available today.
The results that your business can achieve are long-term.
Consider the following. When someone searches on Google, they actively search for:
a) The answer to his query that he entered in the search engine
b) A specific product or service
If your website is at the top of the search results, it is likely that such a user will click on your website and buy from you.
If we're going to compare SEO to paid advertising like Google Ads or Facebook advertising where traffic to your website stops if the ad campaign is no longer active. We wrote more about the advantages of SEO optimization in relation to paid advertising in the article you can read here .
SEO optimization is a complex marketing strategy that brings better results over time and your target audience responds better to paid advertising.
SEO optimization provides much higher ROI over a longer period.
SEO is the only way to generate consistent targeted traffic to your website
Let's be honest and we can say that online business is becoming more competitive and it is increasingly difficult to achieve sufficient visibility on the Internet.
You have a website but no traffic, no visits? You need to optimize your website for keywords in order for your potential customers to find you.
The competition in online business is growing, but SEO shines here and helps you achieve visibility compared to your competition.
Quality SEO optimization puts you ahead of your target audience the moment they search for your products or services, and it’s consistent.
You are visible on the SERP 24 hours a day, 7 days a week. Whenever your target audience searches, your website appears. This results in consistent quality traffic that increases sales, the number of inquiries and the number of new customers.
SEO optimization provides long-term competition that cannot be easily taken away
If your competition spends more than you spend on paid advertising, they get all the visibility on Google, which you are deprived of. However, this is not the case with SEO.
SEO provides an equal opportunity for all. Being ranked high on Google search engine is not easy. But when you’re at the top it’s just as hard for your competitors to rank higher than you.
This means that you will continue to gain traffic and sales as a result of good search engine rankings.
6 SEO Strategies That Bring Results Today
If you decide to use one of the strategies listed below, you will surely improve the SEO of your website.
1. Creating quality content
The first way to improve the SEO of your website is to write quality content on the website.
Google loves unique content that goes deep into the topic and is updated regularly. When we talk about creating quality content, we mean creating content that will bring your target audience as much value as possible for them.
Wondering how to create "killer" and quality content?
Good content starts with quality and in-depth research on the topic you are going to write about. You need to understand what issues your audience is facing and the topics your target audience wants to read.
Once you’ve learned all of the above through research, you can start putting together topics to write about.
When writing content, follow these writing tips:
a) Write exactly as you speak
b) Create comprehensive content of long form
c) Make your content reviewable with subheadings
d) Do not write long paragraphs
e) Add videos and pictures
f) Make sure you add your targeted keywords only within the content where they naturally fit.
g) Avoid cluttering keywords and over-optimizing your website
2. Promote your content on all channels
One of the biggest mistakes most people make is creating content but not promoting it further. Your goal in this case is to actively promote every piece of content you create.
How do I promote content I've created?
Set a simple strategy for promoting your content. Promoting content doesn't mean paying a ton of ads on Facebook and Google.
A strong content promotion strategy does not mean spending as much money on paid advertising at all.
Make sure you are active on social networks where your audience socializes and spends free time.
Participate with other influential people in communicating and sharing your content, and analyze how you can collaborate together.
You can also join specialized forums and engage in discussions. This is the secret to getting more traffic to your website get tired of continuous content creation.
One caveat: Don’t post spam at every opportunity, as this will only create aversion to your audience.
Focus on helping others and referring your content when appropriate.
3. Focus on the topic instead of the keywords
Keyword research is an important part of any SEO strategy that has the power to generate thousands of visitors to your website.
One of the biggest mistakes in keyword research we see is that people target a wide range of keywords. They do this for the reason that they are exclusively focused on individual searches.
This leads to the sporadic creation of content on many different topics.
Google only ranks content that meets the following criteria:
a) Expertise
b) Authority
c) Reliability
How best to meet these three conditions?
Create content around overall topics and cover all topics in a particular area.
This approach has a number of advantages:
a) Creates relevance within the content of your website
b) Keeps visitors to your website and “makes” them move on to your site
c) Makes you an authority on a particular topic
d) You meet Google's algorithm and its criteria
4. Update your content regularly
Most people write a piece of content, publish it, and never touch, update, or supplement it again.
What happens is that your content is ranked for a while, however as you don’t supplement the content, the Google algorithm starts ranking your competitors ’newer content and slowly downgrades your content on Google search engine.
Creating an updated, new batch is good, but it also takes a lot of time. Your goal should be to create "evergreen" content and continue to update it as needed.
This way you create a scalable content strategy that improves your SEO and time leads to more traffic to your website.
How do you make sure your content is up to date?
Post a reminder every 6-12 months to remind you to go back and update your older posts.
This way you get a new updated date in Google SERPs and allows you to update the content with news from the topic you cover.
5. Conduct Regular SEO Audits of Your Website
Have you noticed a drop in your website's traffic? You need to conduct SEO audits regularly every 3 months .
Here's why:
a) As your website grows and you publish more content there are more and more problems from an SEO standpoint.
b) These problems usually remain under the radar until one day when your traffic suddenly falls and disappears.
c) The only way to protect against such problems is to run a SEO audit of your website on a regular basis. This ensures that you spot the problem in time and resolve it before it affects your website's rankings on Google.
6. Make the website to the user and Google
Work to ensure that your website is tailored not only to Google's algorithm, but also to the user.
Your website should be primarily user-oriented. What does that mean ?
a) This means that your website needs to be read quickly because the user does not have the patience to wait long for it to be read.
b) That your website is properly visible on mobile devices and tablets
c) That your website is easy to navigate and that the user can easily navigate it
d) That your website has well-established Core Web Vitals that you can learn more about here
e) That the website has excellent On-page SEO optimization
40% of people don't want to wait longer than 3 seconds for a web page to read. This means that if your web page loads longer than 3 seconds, it automatically you lose 40% of your website traffic.
This is a huge part of the traffic you can lose, so check how fast your website loads. Use the Google PageSeed Insights tool to ensure that your website has perfect results according to Google PageSpeed metrics.
You also need to make sure that your website is well done SEO. Many underestimate the power and value of SEO on a site.
Don’t fall into this trap, but spend some time to set up SEO properly on your website.
Conclusion
As long as search engines exist, SEO will never disappear and will be a very important factor in the marketing strategy of bringing quality traffic to a website.
The SEO strategies themselves will continue to change over time as the algorithms are updated and that is undeniable, but SEO will always exist in some form.
Don’t be encouraged by people who say “SEO is dead”. Now is the time to focus on improving and optimizing your website for search engines and be above the competition.
Be ahead of the algorithm that dictates the "game" using the strategies mentioned in this article, which still work well today and bring results.
Povrate koje možete ostvariti uz pomoć kvalitetno odrađene SEO optimizacije mogu biti temelj dosljednog rasta vaše poslovanja u godinama koje dolaze. Ukoliko vas zanimju koje sve SEO usluge pokrivamo u našoj agenciji , saznati više možete here.
