Structure of Google Ads account and SKAG
Google Ads account structure
Google Ads consists of three levels: account, campaign, and ad groups.
On account is associated with the email address with which we log in to the Google Ads account, password and billing information. On the campaign level, we set our own budget and digital campaign settings that determine where and to whom our ads appear. At Ad group level, we have keywords and a set of similar ads.
In a situation where you have a large number of campaigns, clients, setting up and managing campaigns becomes problematic, because at the very least it takes a lot of time when setting up a campaign.
In that case, the tool that helps us the most is Google Ads Editor, a free tool from Google that makes it easier for us to manage our campaigns within the Google Ad Platform
With Google Ads Editor, we can make changes to multiple campaigns, ad groups, keywords, and ads at the same time, so we don't need to enter each campaign separately. Also, we are provided with a simple export or introduction of Google Ads account and account data, and we have the ability to advanced "search and find", easier to find duplicate keywords and the like.
Set up a Google ADs campaign
When we start the process of setting up a campaign for our client, we first create an advertising plan that includes market and competition analysis, after which I analyze the number of searches (volumes) by products or services to determine the most competitive products.
When we decide based on the previous analysis of the products we will advertise, we start setting up a campaign that consists of five levels:
Keyword analysis and selection
Creating a campaign structure
Ad creation
Upload ads via Google Ad Editor
Correction and upload
Which Google ADs account structure to choose?
Google Ads account structure is the way you stack keywords into ad groups when setting up campaigns, and the way you further stack those adgroups into campaigns, and the way you stack campaigns into Google Ads accounts.
According to Google's recommendations, the structure of the Google Ads account should be a mirror image of the structure of the website we are advertising.
Organizing and setting up the structure in this way allows the Google Ads platform itself to better place ads to the right audience, those who are interested in this content, and allows better and more effective tracking of activities during the campaign.
There are no best ways to organize the structure of your Google Ads account, but there are best practices you can follow:
Alpha / Beta structure in which a Beta campaign is set up to more quickly identify profitable keywords and thus eliminate unprofitable ones as soon as possible.
On the other hand, we set up the Alpha campaign to isolate profitable keywords that are searched in ad groups with targeted ad text and landing pages.
The goal is to take 100% control of the keywords and queries being searched. As a rule, a beta campaign has a lower budget when set up and lower cost-per-clicks than an Alpha campaign.
In the Beta campaign, we use broad-modified keywords to identify the search terms that led to conversions (found under Search Terms within the campaign).
We use such terms that users have typed, which have converted, to match Exact Match Single Keyword Ad group. Over time, we come to the point that u Alpha campaign we have a large number of adgroups that contain only one keyword in the Exact scope.
On the other hand, to prevent Google Algorithm from working on its own, we set the selected Exact keyword from the alpha campaign as a negative exact keyword in Beta campaign.
We use this structure when we enter a new area of advertising or an unfamiliar market where we are not familiar with customer habits, and Google tools do not give us reliable estimates of the number of searches and the like.
The other two popular structures are Silo model and DSA model which we will talk more about in one of the following blogs.
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Google Ads account structure
Google Ads consists of three levels: account, campaign, and ad groups.
On account is associated with the email address with which we log in to the Google Ads account, password and billing information. On the campaign level, we set our own budget and digital campaign settings that determine where and to whom our ads appear. At Ad group level, we have keywords and a set of similar ads.
In a situation where you have a large number of campaigns, clients, setting up and managing campaigns becomes problematic, because at the very least it takes a lot of time when setting up a campaign.
In that case, the tool that helps us the most is Google Ads Editor, a free tool from Google that makes it easier for us to manage our campaigns within the Google Ad Platform
With Google Ads Editor, we can make changes to multiple campaigns, ad groups, keywords, and ads at the same time, so we don't need to enter each campaign separately. Also, we are provided with a simple export or introduction of Google Ads account and account data, and we have the ability to advanced "search and find", easier to find duplicate keywords and the like.
Set up a Google ADs campaign
When we start the process of setting up a campaign for our client, we first create an advertising plan that includes market and competition analysis, after which I analyze the number of searches (volumes) by products or services to determine the most competitive products.
When we decide based on the previous analysis of the products we will advertise, we start setting up a campaign that consists of five levels:
Keyword analysis and selection
Creating a campaign structure
Ad creation
Upload ads via Google Ad Editor
Correction and upload
Which Google ADs account structure to choose?
Google Ads account structure is the way you stack keywords into ad groups when setting up campaigns, and the way you further stack those adgroups into campaigns, and the way you stack campaigns into Google Ads accounts.
According to Google's recommendations, the structure of the Google Ads account should be a mirror image of the structure of the website we are advertising.
Organizing and setting up the structure in this way allows the Google Ads platform itself to better place ads to the right audience, those who are interested in this content, and allows better and more effective tracking of activities during the campaign.
There are no best ways to organize the structure of your Google Ads account, but there are best practices you can follow:
Alpha / Beta structure in which a Beta campaign is set up to more quickly identify profitable keywords and thus eliminate unprofitable ones as soon as possible.
On the other hand, we set up the Alpha campaign to isolate profitable keywords that are searched in ad groups with targeted ad text and landing pages.
The goal is to take 100% control of the keywords and queries being searched. As a rule, a beta campaign has a lower budget when set up and lower cost-per-clicks than an Alpha campaign.
In the Beta campaign, we use broad-modified keywords to identify the search terms that led to conversions (found under Search Terms within the campaign).
We use such terms that users have typed, which have converted, to match Exact Match Single Keyword Ad group. Over time, we come to the point that u Alpha campaign we have a large number of adgroups that contain only one keyword in the Exact scope.
On the other hand, to prevent Google Algorithm from working on its own, we set the selected Exact keyword from the alpha campaign as a negative exact keyword in Beta campaign.
We use this structure when we enter a new area of advertising or an unfamiliar market where we are not familiar with customer habits, and Google tools do not give us reliable estimates of the number of searches and the like.
The other two popular structures are Silo model and DSA model which we will talk more about in one of the following blogs.
Share:
Google Ads account structure
Google Ads consists of three levels: account, campaign, and ad groups.
On account is associated with the email address with which we log in to the Google Ads account, password and billing information. On the campaign level, we set our own budget and digital campaign settings that determine where and to whom our ads appear. At Ad group level, we have keywords and a set of similar ads.
In a situation where you have a large number of campaigns, clients, setting up and managing campaigns becomes problematic, because at the very least it takes a lot of time when setting up a campaign.
In that case, the tool that helps us the most is Google Ads Editor, a free tool from Google that makes it easier for us to manage our campaigns within the Google Ad Platform
With Google Ads Editor, we can make changes to multiple campaigns, ad groups, keywords, and ads at the same time, so we don't need to enter each campaign separately. Also, we are provided with a simple export or introduction of Google Ads account and account data, and we have the ability to advanced "search and find", easier to find duplicate keywords and the like.
Set up a Google ADs campaign
When we start the process of setting up a campaign for our client, we first create an advertising plan that includes market and competition analysis, after which I analyze the number of searches (volumes) by products or services to determine the most competitive products.
When we decide based on the previous analysis of the products we will advertise, we start setting up a campaign that consists of five levels:
Keyword analysis and selection
Creating a campaign structure
Ad creation
Upload ads via Google Ad Editor
Correction and upload
Which Google ADs account structure to choose?
Google Ads account structure is the way you stack keywords into ad groups when setting up campaigns, and the way you further stack those adgroups into campaigns, and the way you stack campaigns into Google Ads accounts.
According to Google's recommendations, the structure of the Google Ads account should be a mirror image of the structure of the website we are advertising.
Organizing and setting up the structure in this way allows the Google Ads platform itself to better place ads to the right audience, those who are interested in this content, and allows better and more effective tracking of activities during the campaign.
There are no best ways to organize the structure of your Google Ads account, but there are best practices you can follow:
Alpha / Beta structure in which a Beta campaign is set up to more quickly identify profitable keywords and thus eliminate unprofitable ones as soon as possible.
On the other hand, we set up the Alpha campaign to isolate profitable keywords that are searched in ad groups with targeted ad text and landing pages.
The goal is to take 100% control of the keywords and queries being searched. As a rule, a beta campaign has a lower budget when set up and lower cost-per-clicks than an Alpha campaign.
In the Beta campaign, we use broad-modified keywords to identify the search terms that led to conversions (found under Search Terms within the campaign).
We use such terms that users have typed, which have converted, to match Exact Match Single Keyword Ad group. Over time, we come to the point that u Alpha campaign we have a large number of adgroups that contain only one keyword in the Exact scope.
On the other hand, to prevent Google Algorithm from working on its own, we set the selected Exact keyword from the alpha campaign as a negative exact keyword in Beta campaign.
We use this structure when we enter a new area of advertising or an unfamiliar market where we are not familiar with customer habits, and Google tools do not give us reliable estimates of the number of searches and the like.
The other two popular structures are Silo model and DSA model which we will talk more about in one of the following blogs.