The importance of Google Tag Manager in online campaigns
Google Tag Manager (GTM) is a user-friendly solution that greatly helps someone who manages a digital campaign (e.g. an agency) to quickly and easily add code within your website to track specific conversions, goals, events and the like.
Otherwise, every time an agency or a third party would like to track a certain conversion, event, the developer of the website should be contacted to insert, implement a certain code, a tag through which later achieved goals, campaign events are tracked.
Google Tag Manager consists of 3 key components:
Tags- code snippets that are added to the website you are advertising
Triggers- which define when a particular tag is included
Variables- receive and store information used by tags and triggers
Reasons why we as an agency use Google tag manager is that we are able to enter tags independently, any changes within the website, in order to effectively monitor the results of the campaign, we do not need to contact the developer for each individual tagging.
We use GTM because it is easier to implement some complicated features of Google Analytics, which gives us more accurate data. We can follow more things like Youtube videos, patterns and the like. Also through GTM we can test and monitor all possible bugs and versions.
When setting up a campaign, we suggest to our clients that the developer set their GTM code within the website, so that they would later have autonomy in placing additional tags on the website and thus more accurately measure certain elements of the campaign.
Share:
Google Tag Manager (GTM) is a user-friendly solution that greatly helps someone who manages a digital campaign (e.g. an agency) to quickly and easily add code within your website to track specific conversions, goals, events and the like.
Otherwise, every time an agency or a third party would like to track a certain conversion, event, the developer of the website should be contacted to insert, implement a certain code, a tag through which later achieved goals, campaign events are tracked.
Google Tag Manager consists of 3 key components:
Tags- code snippets that are added to the website you are advertising
Triggers- which define when a particular tag is included
Variables- receive and store information used by tags and triggers
Reasons why we as an agency use Google tag manager is that we are able to enter tags independently, any changes within the website, in order to effectively monitor the results of the campaign, we do not need to contact the developer for each individual tagging.
We use GTM because it is easier to implement some complicated features of Google Analytics, which gives us more accurate data. We can follow more things like Youtube videos, patterns and the like. Also through GTM we can test and monitor all possible bugs and versions.
When setting up a campaign, we suggest to our clients that the developer set their GTM code within the website, so that they would later have autonomy in placing additional tags on the website and thus more accurately measure certain elements of the campaign.
Share:
Google Tag Manager (GTM) is a user-friendly solution that greatly helps someone who manages a digital campaign (e.g. an agency) to quickly and easily add code within your website to track specific conversions, goals, events and the like.
Otherwise, every time an agency or a third party would like to track a certain conversion, event, the developer of the website should be contacted to insert, implement a certain code, a tag through which later achieved goals, campaign events are tracked.
Google Tag Manager consists of 3 key components:
Tags- code snippets that are added to the website you are advertising
Triggers- which define when a particular tag is included
Variables- receive and store information used by tags and triggers
Reasons why we as an agency use Google tag manager is that we are able to enter tags independently, any changes within the website, in order to effectively monitor the results of the campaign, we do not need to contact the developer for each individual tagging.
We use GTM because it is easier to implement some complicated features of Google Analytics, which gives us more accurate data. We can follow more things like Youtube videos, patterns and the like. Also through GTM we can test and monitor all possible bugs and versions.
When setting up a campaign, we suggest to our clients that the developer set their GTM code within the website, so that they would later have autonomy in placing additional tags on the website and thus more accurately measure certain elements of the campaign.