Track conversions in Facebook advertising in 2021.
You’re probably familiar with the changes that have occurred on the Facebook platform when it comes to reports in Facebook campaigns.
With new updates iOS 14 about which we were written about recently, and with the changes that have taken place in conversion tracking, optimizing campaigns on Facebook has become demanding and requires additional technological knowledge for the complete implementation of effective conversion tracking.
If you do not set up quality conversion tracking on Facebook and do not adapt to the changes that have occurred, there is a high probability that you will have incomplete reports on Facebook campaigns and thus worse campaign results.
Our recommendation is to set up the currently best conversion tracking solution on Facebook and that is implementation Facebook Conversion API (CAPI).
This solution provides the most effective conversion tracking on Facebook.
Given that in a few years it will most likely first party and third party cookies be a thing of the past, our recommendation is to set up effective conversion tracking in a timely manner via Facebook’s API, if you plan to continue advertising on Facebook.
If you decide to implement the Facebook conversion API, you need to do the following:
Implement Facebook's conversion API , you can read more about Facebook's API here.
Verify your domain on Facebook, it is necessary verify the domain under which you want to advertise on Facebook.
Verify Business Manager, also make sure that you Business Manager verified na Facebooku.
Implement AEM (Aggregated Event Measurement), which you will do as follows by going to Facebook's Business Manager at Events Manager >Aggregted Event Measurement>Configure Web Events>Assign Verified Domain to Pixel Events.
Implementing the Facebook Conversion API is a must if you want to advertise on Facebook and have reliable and accurate reports and data that will ensure you better optimize your Facebook campaigns.
If you are told "Too techy", it is too advanced and you are not sure how to implement it Facebook's conversion API-ja, contact us and we will be happy to help you with the implementation.
Share:
You’re probably familiar with the changes that have occurred on the Facebook platform when it comes to reports in Facebook campaigns.
With new updates iOS 14 about which we were written about recently, and with the changes that have taken place in conversion tracking, optimizing campaigns on Facebook has become demanding and requires additional technological knowledge for the complete implementation of effective conversion tracking.
If you do not set up quality conversion tracking on Facebook and do not adapt to the changes that have occurred, there is a high probability that you will have incomplete reports on Facebook campaigns and thus worse campaign results.
Our recommendation is to set up the currently best conversion tracking solution on Facebook and that is implementation Facebook Conversion API (CAPI).
This solution provides the most effective conversion tracking on Facebook.
Given that in a few years it will most likely first party and third party cookies be a thing of the past, our recommendation is to set up effective conversion tracking in a timely manner via Facebook’s API, if you plan to continue advertising on Facebook.
If you decide to implement the Facebook conversion API, you need to do the following:
Implement Facebook's conversion API , you can read more about Facebook's API here.
Verify your domain on Facebook, it is necessary verify the domain under which you want to advertise on Facebook.
Verify Business Manager, also make sure that you Business Manager verified na Facebooku.
Implement AEM (Aggregated Event Measurement), which you will do as follows by going to Facebook's Business Manager at Events Manager >Aggregted Event Measurement>Configure Web Events>Assign Verified Domain to Pixel Events.
Implementing the Facebook Conversion API is a must if you want to advertise on Facebook and have reliable and accurate reports and data that will ensure you better optimize your Facebook campaigns.
If you are told "Too techy", it is too advanced and you are not sure how to implement it Facebook's conversion API-ja, contact us and we will be happy to help you with the implementation.
Share:
You’re probably familiar with the changes that have occurred on the Facebook platform when it comes to reports in Facebook campaigns.
With new updates iOS 14 about which we were written about recently, and with the changes that have taken place in conversion tracking, optimizing campaigns on Facebook has become demanding and requires additional technological knowledge for the complete implementation of effective conversion tracking.
If you do not set up quality conversion tracking on Facebook and do not adapt to the changes that have occurred, there is a high probability that you will have incomplete reports on Facebook campaigns and thus worse campaign results.
Our recommendation is to set up the currently best conversion tracking solution on Facebook and that is implementation Facebook Conversion API (CAPI).
This solution provides the most effective conversion tracking on Facebook.
Given that in a few years it will most likely first party and third party cookies be a thing of the past, our recommendation is to set up effective conversion tracking in a timely manner via Facebook’s API, if you plan to continue advertising on Facebook.
If you decide to implement the Facebook conversion API, you need to do the following:
Implement Facebook's conversion API , you can read more about Facebook's API here.
Verify your domain on Facebook, it is necessary verify the domain under which you want to advertise on Facebook.
Verify Business Manager, also make sure that you Business Manager verified na Facebooku.
Implement AEM (Aggregated Event Measurement), which you will do as follows by going to Facebook's Business Manager at Events Manager >Aggregted Event Measurement>Configure Web Events>Assign Verified Domain to Pixel Events.
Implementing the Facebook Conversion API is a must if you want to advertise on Facebook and have reliable and accurate reports and data that will ensure you better optimize your Facebook campaigns.
If you are told "Too techy", it is too advanced and you are not sure how to implement it Facebook's conversion API-ja, contact us and we will be happy to help you with the implementation.