Video advertising and importance in online campaigns
Video advertising experienced its rise in 2017, and every year the popularity of video content on digital channels is expected to rise. Annually only on Facebook be over 10 billions video views.
Why is video important to us?
It keeps the attention and helps the potential buyer to understand the product being sold
Statistics showed that video is increasing sales by 64%.
Google search engines give preference to the results of pages that have video, which increases the possibility of high positioning on Google search engine.
Video content is mostly shared in Video content is mostly shared in the online environment, and users are much more likely to "click" on the video and share it further. Video attracts attention and makes it easier to reach your target audience with the help of video. te korisnici puno češće „kliknu“ na video i djele ga dalje. Video privlači pozornost te lakše uz pomoć videa dolazite do ciljane publike.
It has been proven that more than 90% of mobile users owns a smartphone and regularly watches video content.
When it comes to video advertising, Youtube the network is the second largest search engine in the world, next to Google. Youtube advertising is an ideal channel for all phases of the Customer journey (the phase in which our customer is), whether it is a potential customer who has never heard of our brand or a motivated customer of our brand.
You can advertise through Youtube channels in two ways, where Youtube offers two types of ads that are specific in their characteristics and e.g. The location where it appears and how the video ad itself is charged.
Popular video formats in the application of advertising campaigns
There are TrueView format and Bumper Ads. Within the Trueview format there are In-Stream format and Discovery format.
In-Stream An ad is a type of video ad that runs before, during, or at the end of an individual video. The main feature of the In-Stream format is that the user can skip them after 5 seconds of showing if he is not interested in a particular ad, and you will not be charged for this type of ad.
Only the budget is spent for those users who have shown interest in the product or service, e.g. viewed 30 seconds of the video ad or the entire ad if it is shorter than 30 seconds or if a user clicks on your video ad, in which case it will be charged.
Bumper Ads on Youtube are those video ads that last 6 seconds or less. They also run before, during, or after the video, and the difference from In-Stream ads is that the user can’t interrupt them.
Such ads are mostly used to increase brand awareness and achieve greater reach, when we want the video to be shown to a wider audience. It is charged according to the number of examinations, ie. At the moment when the advertiser achieves 1000 views, ie. For every 1000 video views.
Video advertising is the present and the future. Content that captivates your potential customer. Video is such content from which we can very easily create an audience that is interested in your brand and show them ads from another angle that are acceptable to your customers.
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Video advertising experienced its rise in 2017, and every year the popularity of video content on digital channels is expected to rise. Annually only on Facebook be over 10 billions video views.
Why is video important to us?
It keeps the attention and helps the potential buyer to understand the product being sold
Statistics showed that video is increasing sales by 64%.
Google search engines give preference to the results of pages that have video, which increases the possibility of high positioning on Google search engine.
Video content is mostly shared in Video content is mostly shared in the online environment, and users are much more likely to "click" on the video and share it further. Video attracts attention and makes it easier to reach your target audience with the help of video. te korisnici puno češće „kliknu“ na video i djele ga dalje. Video privlači pozornost te lakše uz pomoć videa dolazite do ciljane publike.
It has been proven that more than 90% of mobile users owns a smartphone and regularly watches video content.
When it comes to video advertising, Youtube the network is the second largest search engine in the world, next to Google. Youtube advertising is an ideal channel for all phases of the Customer journey (the phase in which our customer is), whether it is a potential customer who has never heard of our brand or a motivated customer of our brand.
You can advertise through Youtube channels in two ways, where Youtube offers two types of ads that are specific in their characteristics and e.g. The location where it appears and how the video ad itself is charged.
Popular video formats in the application of advertising campaigns
There are TrueView format and Bumper Ads. Within the Trueview format there are In-Stream format and Discovery format.
In-Stream An ad is a type of video ad that runs before, during, or at the end of an individual video. The main feature of the In-Stream format is that the user can skip them after 5 seconds of showing if he is not interested in a particular ad, and you will not be charged for this type of ad.
Only the budget is spent for those users who have shown interest in the product or service, e.g. viewed 30 seconds of the video ad or the entire ad if it is shorter than 30 seconds or if a user clicks on your video ad, in which case it will be charged.
Bumper Ads on Youtube are those video ads that last 6 seconds or less. They also run before, during, or after the video, and the difference from In-Stream ads is that the user can’t interrupt them.
Such ads are mostly used to increase brand awareness and achieve greater reach, when we want the video to be shown to a wider audience. It is charged according to the number of examinations, ie. At the moment when the advertiser achieves 1000 views, ie. For every 1000 video views.
Video advertising is the present and the future. Content that captivates your potential customer. Video is such content from which we can very easily create an audience that is interested in your brand and show them ads from another angle that are acceptable to your customers.
Share:
Video advertising experienced its rise in 2017, and every year the popularity of video content on digital channels is expected to rise. Annually only on Facebook be over 10 billions video views.
Why is video important to us?
It keeps the attention and helps the potential buyer to understand the product being sold
Statistics showed that video is increasing sales by 64%.
Google search engines give preference to the results of pages that have video, which increases the possibility of high positioning on Google search engine.
Video content is mostly shared in Video content is mostly shared in the online environment, and users are much more likely to "click" on the video and share it further. Video attracts attention and makes it easier to reach your target audience with the help of video. te korisnici puno češće „kliknu“ na video i djele ga dalje. Video privlači pozornost te lakše uz pomoć videa dolazite do ciljane publike.
It has been proven that more than 90% of mobile users owns a smartphone and regularly watches video content.
When it comes to video advertising, Youtube the network is the second largest search engine in the world, next to Google. Youtube advertising is an ideal channel for all phases of the Customer journey (the phase in which our customer is), whether it is a potential customer who has never heard of our brand or a motivated customer of our brand.
You can advertise through Youtube channels in two ways, where Youtube offers two types of ads that are specific in their characteristics and e.g. The location where it appears and how the video ad itself is charged.
Popular video formats in the application of advertising campaigns
There are TrueView format and Bumper Ads. Within the Trueview format there are In-Stream format and Discovery format.
In-Stream An ad is a type of video ad that runs before, during, or at the end of an individual video. The main feature of the In-Stream format is that the user can skip them after 5 seconds of showing if he is not interested in a particular ad, and you will not be charged for this type of ad.
Only the budget is spent for those users who have shown interest in the product or service, e.g. viewed 30 seconds of the video ad or the entire ad if it is shorter than 30 seconds or if a user clicks on your video ad, in which case it will be charged.
Bumper Ads on Youtube are those video ads that last 6 seconds or less. They also run before, during, or after the video, and the difference from In-Stream ads is that the user can’t interrupt them.
Such ads are mostly used to increase brand awareness and achieve greater reach, when we want the video to be shown to a wider audience. It is charged according to the number of examinations, ie. At the moment when the advertiser achieves 1000 views, ie. For every 1000 video views.
Video advertising is the present and the future. Content that captivates your potential customer. Video is such content from which we can very easily create an audience that is interested in your brand and show them ads from another angle that are acceptable to your customers.